Brand Manager, KZ&CA
Marketing Almaty Full-time Kazakhstan
Job Description
Working with cross-functional, regional, and global teams, you implement a portfolio strategy that is aligned with the brand vision to drive sustainable growth. You support P&L management, future business development plans and objectives including new product development and opportunities.
HOW YOU WILL CONTRIBUTE:
Working with other internal stakeholders, you will support the brand portfolio strategy and priorities to enable consumer-centric brand portfolio growth. You will develop brand annual plans, setting objectives and allocating resources. In addition, you will offer recommendations for integrated commercial plans, develop, and execute marketing plans and pricings/de-pricings with finance that deliver on revenue and profit forecasts, and share objectives. Based on your deep consumer insights and brand positioning, you will develop and implement integrated marketing communications and 360-degree campaigns.
Qualifications
YOU HAVE:
- Bachelor’s degree required (Marketing, Management or Finance). MSc/MBA preferred.
- Minimum of three (3) years of experience in FMCG BRAND MANAGEMENT (important!)
- Marketing skills including ATL/BTL development, knowledge in media, research briefing & analysis, market analysis, consumer insights development, measurement & tracking of initiatives, product & packaging development, concept development
- Strong strategic and analytical skills; know how to manage P&L
- Experience utilizing Nielsen, GFK, and other research data reporting and analysis
- Excellent communication skills to manage diverse relationship both locally & internationally
- Ability to identify patterns and triggers in data and develop action plans in response
- Proven experience in developing, executing, and delivering growth initiatives within the FMCG
- Demonstrated leadership skills, including a track record of developing and driving initiatives that achieve objectives.
- Strong interpersonal, communication and leadership skills
- Strong bias for action
- Ability to lead project team
- Strong computer skills with Word, Excel and PowerPoint.
Additional Information
YOU’LL RECEIVE:
Competitive salary, annual bonus, health insurance, corporate mobile communication, lunch allowance, employee recognition scheme.
Company Description
Company Description
JDE Peet’s is the world's leading pure-play coffee and tea company, with local roots dating back to 1753, and is headquartered in the Netherlands. We unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands, including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona.
What’s it like to work at JDE Peet’s?
We are people united by the power and possibility of tea and coffee. At JDE Peet’s, we thrive on the freedom to pursue opportunities, provoking new ideas to make an impact at scale. Our ambition is simple – JDE Peet's: unleashing the possibilities of coffee and tea.
We bring action to our intentions, following through on what was agreed, always pushing things forward. We offer our people a range of learning and development programmes to support their personal growth. We’ve worked hard to build an open, collaborative environment where you can approach anyone and be heard.
At JDE Peet's, we believe it’s amazing what can happen over a cup of coffee or tea.
Apply to unleash a cup of amazing for your career. UNLEASH YOUR POSSIBILITY!
Find out more at http://careers.jdepeets.com