The Key Account Manager (KAM) is mainly responsible for managing and developing key-accounts and improving the results of the key accounts.

The role is accountable for pricing, negotiating, account planning of the key accounts,

Responsible for the development of sales strategies, aimed at the achievement or surpassing of pre-determined sales objectives for supporting the growth of the company’s business (WD, referencing, range, shelf, activation, revenue management).

- Deal with modern distribution accounts and oversee the expansion of sales, introducing new products/services to clients and organising visits to current and potential clients.

- Responsible for the development of sales strategies & sales objectives.

- Management of budget, and staff negotiation.

- Achieve company’s sales and promotional policy.

- Implement the Company’s sales policy

- Analysis and follow up of client profitability.

- Regularly manage each client’s budget, seeking maximum payback for each action.

- Negotiate annual agreements based on forecasts, seeking the maximum of counterparts. Preparation of sales forecasts for the client.

- Ensure regular activities in the stores, in addition to obtaining the best standards of execution in the point of sales.

- Coordinate with the international team on annual plan, establishing objectives, deciding on actions and present the local view.